Audrey Saccone came to me wanting a bright and bold brand embodying her persona. She was very clear about what she liked, disliked, and for her intentions for this brand. We quickly broke down her interests and the things that make her who she is. Her passions for luxury, vintage, and tech are all demonstrated in her header, subheader, and body fonts. Her vivacious energy and creative side is represented by color palette that jumps off the screen.

For brand elements I created numerous paper textures and paired these with NYC & dirty martini illustrations. The elements paired together mimic an Andy Warhol-esk pop art feel.