THE AESTHETICS & WELLNESS LAB
“At The Aesthetics and Wellness Lab, our mission is highlighting the idea
that aesthetics and wellness is not a destination, it is a journey. We aim to provide our clients with the highest quality of care and attention because we believe in empowering our clients to look and feel their very best. We are dedicated to achieving the best possible results for each and every one of them.
We believe in taking a holistic approach to aesthetics and wellness and that beauty and health play a key role in individual lifestyle. We are dedicated to helping our clients achieve optimal results through not just a more radiant and youthful appearance with our services, but also feeling healthier from inside out, and enhancing overall well-being.”
Snezhana and Mariah came to me in the beginning stages of building their business needing a full brand identity. Originally they communicated they wanted their aesthetic to be black and white, minimal, with a luxury feel.
After some competitor research and diving into the process I steered them in a direction that still had that luxury, minimal feel but also addressed their target demographic. They wanted their clientele to feel safe, energized, and their branding needed to communicate the trustworthiness they were striving for.
We changed the visual direction to cater to these emotions, introducing some warmer neutrals paired with a blue that exuded the energy and confidence they wanted their clients to feel after their services. We kept the typography clean, and opted for all lowercase to communicate an approachable and friendly disposition.
Snezhana Longwell, Co-Owner The Aesthetics & Wellness Lab
“We are so proud to be able to present our new business with the branding that Cassandra has created for us. Not only did she present extensive research into our business type, and listened to what we had envisioned, she has made just the idea of our business finally turn into a reality.
Cassandra played such a vital role in our beginning steps. Having had so many questions, she was very patient and made sure to walk us through every step of the way from scheduling zoom calls to show us in real time what she was creating for us, as well as constantly keeping us updated on the progress. Working with her was so smooth and took away from any extra stress that comes with owning a business. One of the best parts of working with her was that I didn't feel like just a customer.
Every interaction was personable because not only does she truly care about the work she presents but also the success of your business. I highly recommend her to anyone who is looking for a talented, committed and reliable designer for their business. ”
Mariah Micare, Co-Owner The Aesthetics & Wellness Lab
“Cassandra turned the vision board in my head of my dream business, into reality. From creating numerous logo options, to sample social media posts, brand boards, website advice, and more, Cassandra was able to use her knowledge and expertise of what consumers want while also personalizing and taking thoughtful consideration of what I desired into creating a business platform.
She is professional, easy to work with, communicates efficiently, and honest. Her passion and ambition are evident throughout the entire process and the final results prove worth the wait. Cassandra cares not only about her clients, but the success of their business.
I highly recommend Cass whether you’re starting your own business and you have no idea how to begin, or want to maximize on what you’ve already established!”